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Improve project performance

Best practices to increase traffic on your website

There are a number of ways to attract more visitors to your website, here are a few elements that you should consider:

  1. Post news

    Make sure to frequently post news updates on your website (we recommend every 1-2 weeks). News posts contain social media sharing buttons that allow website visitors to share Commonplace content on their social media pages and bring new visitors back to your website. Also your News subscribers will appreciate that you’re keeping them up to date and are also more likely to comment every time there is new content on your website.

  2. Strengthen your communications strategy

    Review your communications strategy and see if you have really reached out to everyone you could in the area. Consider contacting local businesses, schools or churches/mosques and ask them to promote your website on their pages. Are there any groups online that are relevant to your engagement? E.g. a local cyclists’ Facebook group may be interested in commenting on an active travel Commonplace. Ask Head teachers to include links to a local Commonplace in their weekly email to parents, and so on.

  3. Use your organisations own social media channels

    Promote your Commonplace ahead of its launch (people can leave their email address to be notified at launch). Use your channels after the launch. If you have little time, just use the social media sharing buttons to Tweet interesting comments or share then on other social media (Facebook, Instagram).

  4. Consider a social media paid promotion

    For large defined geographical areas it may be worthwhile budgeting in some social media promotion (i.e. Facebook/instagram ads) - these can be very effective for drawing in traffic when the area you would like to engage with is quite large. You can either prepare a social media campaign with your communications team or purchase a social media package from Commonplace.

  5. Consider print media

    Paper forms, posters and QR code cards are particularly effective in smaller areas such as a village or an estate as it’s easy for locals to come across any print media and participate.  

  6. Identify any respondent gaps on the Dashboard

    It’s good practice to frequently check your Commonplace’s Dashboard to make sure that you are reaching everyone in the area and identify any gaps in engagement. Once you have identified any groups you have not reached (e.g. younger people, ethnic minorities) update your communications strategy to make sure that you hear from everyone and ultimately to increase platform traffic.