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Matrix/Grid question

A Matrix/Grid question is presented in the form of rows and columns to collect feedback from a target audience.

Jump to 'How to use Matrix/Grid question'

What is the Matrix/Grid question?

Matrix/Grid question is a closed-ended question that asks respondents to evaluate one or more row items using the same set of column choices. 

Why/when to use the Matrix/Grid question?

Using Matrix/Grid questions is easy for respondents to understand and answer: With the grid style of matrix questions, and only one set of answering criteria to worry about, matrix questions are much simpler and quicker for participants to understand and answer.

Top Tip

Matrix/Grid questions are commonly used in user experience surveys. 

For Matrix/Grid questions, answers can be both single select and multiselect. 

How to use the Matrix/Grid question?


To apply Matrix/Grid questions please contact your dedicated Customer Success Manager for their support. 

Contact Support

If you find you still have some questions or you’re unsure about something, please don’t hesitate to get in touch with our dedicated technical Customer Support Team